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With apps, museums become furniture

Innovative, practical and versatile, in a word: smart. Here is the trend
 of today's culture, and the museums are the real protagonists
  of the moment. Through their simplicity of use, availability and consultation, these useful daily supports are proving to be an indispensable resource both for the communication of cultural products, and for …

(Photo: AFP)

Innovative, practical and versatile, in a word: smart. Here is the trend of today's culture, e the museums are the real protagonists of the moment. Through their simplicity of use, availability and consultation, these useful daily supports are proving to be an indispensable resource both for the communication of cultural products, and for didactics, marketing and engagement deimusei.

Many international examples are already active: from the generalist appplicants such as Art Envi, Artnear, Art Authority, Arounder Touchthose with more social features such as ArtGuru Ambassadorup to that specific museum reality, such as MoMA, Guggenheim, Louvre is National Gallery– just to name a few. In short, the furniture is now becoming established in the world museum offer.

In Italy the evolving panorama, but there are already many examples: like the app of the Turin Museums Foundation that proposes 13 paths through permanent collections and temporary exhibitions of his museums; or the one that accompanied the exhibition Chagall and the Bibleat the Milan MuDi; or the appin use for the Uffizi and the Florence Museums, or for the MACRO and MaXXI in Rome, or at the National Cinema Museum of Turin; or again with i-MiBACT which collects information from more than 500 Italian state museums.

To drag the rapid evolution of these supports in museums are ladility and information content increasingly rich epersonalizable that these can offer, but above all the impossibility of implementing the potentialities of visits thanks toEnriched Exhibition Environments and to iBeacon, small perlNFC devices equipped with BluetoothLow Energy technology – already seen at the Palazzo Farnese Civic Museums in Piacenza (the first Italian museum, and one of the first in Europe, featuring an app) – capable of interacting in real time with a smartphone or a tablet, providing automatically multimedia content, photos, information and insights on works and atmospheres of the invision, thus guaranteeing an increasingly customized, integrated and immersive visit.

In this sense, an extremely articulated project and with interesting potential the AMUSE system: developed by the NRT of the IT Department of BankItalia and presented at the ECB's Governating Council at the Capodimonte Museum (Naples) and the European Tourism Forum, and tested on an experimental basis success in the exhibition Let's invent a banknote at Villa Huffer. AMUSE an ambitious project of Augmented Museum Experience, based on proactive multimedia solutions e Context-Aware that looks at both the enhancement of the works and the valorisation of the visit experience itself, and that thanks to its versatility and interactivity it is aimed at an extremely heterogeneous audience, also through a wide section of hands-on games that wink at the digital natives. Merging knowledge and playfulness through gamification in fact, another frontier of conquest for museums and tourism; and it is precisely through the game that the TuoMuseo.it project, for example, also aims to review boundless museums and exhibitions by involving visitors in real and proper Co-Creative Tourist Experiences.

Certainly there will be other developments, but the future of culture, however, seems clear: to motivate exploration and knowledge through a fruitful offer that is no longer just hedonistic or didactic, but always pithechnological and capable of creating relationships nurturing listintocollettivo with participation.

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