Companies increasingly use social media and messaging not only for customer support but also to sell: it is not surprising that the new WhatsApp function brings the catalogs produced directly from within the app, so that users can view photos, specifications and descriptions without having to abandon the well-known instant messaging platform owned by Facebook.
The function that brings product catalogs to WhatsApp is already available for both iPhone and Android only in some countries and for companies that use Whatsapp Business. Of course users will be able to consult the product catalogs without having to download the Business version of the app, but simply by continuing to use the app installed on their terminal.
The useful feature for small companies that may not have a traditional website, or do not intend to build an online store. In any case, it is also useful for companies that often send photos of products, descriptions and price lists requested by users through multiple messages. All these multiple and repetitive items can be replaced in WhatsApp with the product catalogs.
The WhatsApp catalogs are already available in the United States, United Kingdom, Germany, India, Indonesia, Mexico and Brazil but Mark Zuckerberg's social media giant has already anticipated that it will soon be available everywhere in the world.
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