Usa, is Apple's back to school campaign starting today? – Macitynet.it
Apple could launch the Back to school campaign later today. According to American sources cited by MacRumors, Cupertino would offer students and teachers who are qualified to join the educational programs, a 16 GB iPod touch for free with the purchase of a Mac.
The commercial initiative, which is repeated every year, has landed outside the United States in the past even if with a few months of delay, but this year according to Macitynet sources it will arrive early. No longer in September but, probably already in early summer. The conditions for our country are not known even if, always according to what happened previously, the offer should not differ from the US offer.
The reason why Apple would have decided to anticipate the Back To School in Italy and Europe probably due to the idea that a laptop and an iPod touch can also represent a good gift at the end of the course and not just a way to renew the technical equipment of the devices. In addition to this, the desire to push the iPod touch onto the market may not be foreign, which in some countries, such as ours, clouded by the presence of the iPhone. Lastly, it should not be forgotten that the launch of new iPod touches is expected in September and probably a product that should have a strategic and relaunching role for its class, not considered convenient, is to be included in an offer that includes a free gift.