The coronavirus has done nothing but accentuate a crisis in the smartphone sector that has been going on for some time. The pre-lockdown forecasts already hypothesized a stagnant market in 2020, a scenario resulting both from the lack of innovation by manufacturers with increasingly equal devices, and from a threatened recession (then exploded for other reasons) and a cold war in act between the USA and China that shows no sign of returning (ban Huawei docet).
Now, after months of quarantines, closings and blockages to production, the same scenario is becoming increasingly black, with gruesome forecasts that in 2020 foresee a -15% in shipments in 2020, and even a -47% for Europe in the most pessimistic hypothesis. Smartphones – needless to say – continue to sell in spite of everythingtherefore with reduced numbers compared to previous years and with all the difficulties due to a global logistics service. And it is so particularly interesting to go and scroll Top 10 of Q1 2020, a very difficult quarter to interpret and compare with the past.
The data processed by Canalys report a triad in command (by number of smartphones shipped): Apple, Xiaomi and Samsung.
Apple, Xiaomi and Samsung are therefore the undisputed leaders of this difficult market phase: iPhone 11 dominates with about 18 million units shipped, followed remotely by Redmi Note 8 and 8T with 8 million units. For the Xiaomi brand, this is an excellent result, given that in the last quarter of 2019 its first smartphone in the Top 10 was still Note 8, which however occupied the sixth position behind the entire Apple offer (iPhone 11 series, XR and 8). In short, an excellent data that is also confirmed by the fifth place of Redmi Note 8 Pro and the ninth of Redmi 8A.
(update of 08 May 2020, 08:27)