To Apple 10% of the US smartphone market by 2007?
Apple could conquer 10% of the smartphone market in the United States by the end of the year. This is the hypothesis put forward by the Strategy Analytics specialist, in a research published later today.
According to the company that deals with compiling analyzes on the market of the digital world and wireless communications in particular, iPhone could in fact reach two million pieces sold by the end of the year. Since the number of smart phones destined to end up in American hands would be 20 million, iPhones would total 10%.
The result, certainly important if we consider that Apple is a very recent protagonist of this niche and that at the end of the year it would have had less than six months to establish itself, it would have been due to two converging factors: a strong presence in the world of retail and a well-established brand . Obviously, the price and ease of use as well as reliability will also operate as a purchasing factor
?It remains to be seen – says Strategy Analytcs – how many iPhone users will be able to snatch from At & T's competition and which brands will be most penalized. Apple will conquer more potential Nokia N-series customers or those who would buy Walkman series phones. "