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Tim Cook: «To exit coronavirus more investments and no layoffs»

Tim Cook

Apple CEO Tim Cook met with employees at a virtual meeting during which various issues were discussed on the provisions for telework and assumptions about when it will be possible to return to work both in retail stores and at corporate offices. .

Bloomberg reports some details from the virtual meeting of the Apple CEO with the employees that took place on Thursday 16 April. In the meeting, Cook spoke of the pandemic as an "uncertain and stressful" period but also said he was confident that the company will emerge strongly from the crisis, as it did with the 2008 recession and the almost bankruptcy at the end of the years '90.

Cook said Apple "not immune to global economic trends", but that the company found itself involved in the pandemic with a solid balance sheet, still stressing that the company will continue to invest "significantly" in research, development and future products.

"If we stay focused on what we do best, if we continue to invest, if we manage activities conscientiously and make decisions collaboratively, if we take care of our teams, if our teams carefully deal with their work, I don't see reasons not to be optimistic, "Cook told staff.

Tim Cook: ten million masks for the USA and millions more for Europe

When asked for potential cuts to staff, the CEO Apple highlighted Apple's solid financial position by explaining that retail store employees who are closed are also paying. "I'm not saying that Apple won't be affected," Cook said, stressing in any case that his goal is currently to direct the company over the long term, rather than thinking about short-term adjustments.

Apple is not yet able to communicate when employees can return to their respective offices but Cook explained that, when possible, measures such as the control of entrance temperatures and others of social distancing will be implemented. Preventive swabs could also be a measure adopted by the company but there is still nothing safe.

Deirdre OBrien, Apple's head of human resources, reported that the company is changing vacation policies with reimbursements for employees who have not benefited from days of stay. The Apple manager also reported flexibility in the return to work of employees who face exceptional situations.

Retail store employees are following online training courses and preparatory virtual meetings are growing in view of the reopening of the stores.

Cook also reported that Apple has donated over 30 million face masks and shipped 2 million face shields, contributing hundreds of millions of dollars in the battle against COVID-19.

Other Apple managers also attended the virtual meeting with employees, including Eddy Cue and Craig Federighi.

All the macitynet articles that talk about the coronavirus pandemic and the impacts on the world of technology, work and distance learning, as well as on the solutions to communicate remotely, start from this page.