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Tim Cook surprise: "Use iPhone less and disable notifications"

Use the iPhone Tim Cook less

Tim Cook revelation: asks users to use iPhone less and disable notifications, think that people should break away from their iPhones and decrease their involvement with apps.

Use less iPhone detach yourself from that screen, get rid of notifications, talk to me … not to talk about an anti-technological revolutionary, an Apple hater but the CEO of Apple, Tim Cook who spoke at theSummit TIME 100. Tim Cook addressed the topica thorny theme: the seductive, addictive nature of mobile devices and Apple's role in all of this. Tim Cook said Apple never intended to have iPhones used constantly and said that he has disabled push notifications in recent months.

Apple has never wanted to maximize users' time. Never interested theresaid Cook.

Every time you pick up the phone, means you're looking away from anyone you deal with, right?, continued Cook, and if you look at your phone more than you look at someone else's eyes, you're doing the wrong thing. We want to educate people in what they are doing. This thing will improve over time, just like everything else we do. We will innovate as we do in other areas.

certainly an interesting statement, which almost represents a "mea culpa" since Apple itself designed a platform that allowed app developers to send notifications when they wanted their users : from a new follower on a social app, to a promotional sale in a shopping app and much more.

The idea behind the notifications platform that developers should actively, and in real time, try to capture the attention of users and redirect them to their apps, but the thing obviously got out of hand.

Use the iPhone Tim Cook less

Tim Cook surprisingly asked users to use iPhone less and disable notifications, as he did

Tim Cook: turn off push notifications

Apple, although Tim Cook has not explicitly admitted it has some responsibility for the wave of notifications that today engulfs users, after all this push system was introduced and spread just with the iPhone. A notification platform could also be designed differently, for example by allowing app developers to notify users in tranches and at manageable time intervals of users. For example, users could have specified that they wanted to see app notifications every day at noon.

OrApple could have structured a notification platform that allows users to choose between different classes of notifications: urgent messages, such as safety notices; general information with a different type of notification. Users they could have selected the types of alerts according to the importance of the app .The point, for, that Apple's notifications platform was built with the idea of ​​increasing user involvement and naively denying it.

Apple somehow, with Tim Cook's statements, admits (indirectly) that at the time the iPhone was designed with its push notification system the implications were not realized. Perhaps Apple is now working to solve this problem by giving users control and how it intends to move into the future.

Tim Cook does not tolerate spam and notifications

If you guys aren't doing this, if you have an iPhone and you're not doing it, I really encourage you to do it: monitor these (push notifications), suggested the managing director to the public.

What I personally did that I entered and I have decimated the number of notifications, said Cook, because I asked myself: ‘hor really need to receive thousands of notifications a day?"Not something that adds value to my life, nor is it making me a better person. And so I went in and eliminated them.

5 reasons to install ios 12 - screen time

Use your iPhone less

Ten years after the start of the App Store, Apple has finally started talking about the issue: announced its suite of digital wellness tools at WWDC 2018, which includes Screen Time (a dashboard for tracking and limiting use), increased parental controls and, finally, a way to silence the barrage of notifications, without having to dig into the iOS Settings.

Now Tim Cook wants us to believe that Apple never wanted to cause any addiction and distraction, despite having created the platform that made it possible in the first place, which in turn helped sell the devices.

Every time you pick up the phone, means you're looking away from anyone you deal with, right?, continued Cook, and if you look at your phone more than you look at someone else's eyes, you're doing the wrong thing. We want to educate people in what they are doing. This thing will improve over time, just like everything else we do. We will innovate as we do in other areas.

In practice, we don't want people to use their phones all the time. This has never been a goal for us, said Cook.