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The meaning of logos, in color

The meaning of logos, in color

Optimism, energy, friendship, balance, creativity, peace. There are very many meanings, the messages that a company logo can convey. The shape, the writing and above all the color speak to our brain communicating sensations and provoking association of ideas. Every company invests time, and often money, to create its own unique logo and every person sees it (…)

Optimism, energy, friendship, balance, creativity, peace. There are very many meanings, the messages that a company logo can convey. The shape, the writing and above all the color speak to our brain communicating sensations and provoking association of ideas. Each company invests time, and often money, to realize its own unique logo and every person sees hundreds, if not thousands, in the course of its day.In the design of a fundamental logo the symbol you choose and, perhaps even more the color. Each nuance, its meaning communicates something unconsciously. Green transmits peace, orange optimism, trust blue. In this infographic you can see some of the most famous logos in the world sorted by color and therefore by meaning. And those like multicolored Google? Generally I convey originality and diversity.