Each social network has its own specificities, its own nature, and the people who attend them show different attitudes based on the platform. Rudy Bandiera examines Facebook, Twitter, LinkedIn and Instagram
Each social network has its own specificities, its own nature, and the people who attend them show different attitudes based on the platform. To use these tools at their best, you need to understand the character differences and get in tune
Of Rudy Bandiera
In the previous episode of Rudy Rules, we considered the character of 2 social, or LinkedIn is Facebook. In the case in point, in reality, we have obviously considered the character of the people that these socialists attend: their mental attitude and behavior, in particular.
In talking about Facebook and trying to explain its user character, I told the story of Michele, a former colleague of mine who had a strange attitude, so strange as to push me to give him a name. I called him thereMichele effect: instead of trying to improve their working or living conditions, he always wanted to lower those of others.
He had no air conditioning in his position and therefore, instead of fighting for it, he fought to get it up to those who were washing. This is what in general distinguishes FB-goers – not all of them obviously and fortunately – that is an attitude of challenge towards those who have more or who are perceived as better. If I can't have one, you can't have it yourself, and what the hell!
Linkedin I know you and me
Then there is LinkedIn, this great phenomenon in total explosion and where things evolve, on an anthropological level, in a completely different way, or on LinkedIn people do not want to lower your condition but raise them exponentially – as professionals – in the eyes of all others – colleagues -. In practice as if they were constantly shouting HEY YOU, SEE HOW MANY I KNOW! in a loop you don't know a cabbage, now I'll explain how things are.
Here too, obviously, I am exasperating situations and language only to give a more practical sense to everything, but try writing on LinkedIn that you did something for the first time and you will soon realize that dozens of people have already done it, better and more often and more intensely than you. Everything.
Instagram, the parallel reality
The empire of beauty. The cosmos of vain. The reality of fiction.
Instagram is undoubtedly the most evanescent social ever, from the point of view of content, at least if we consider the transversal ones from a point of view of age (I don't take into consideration TikTok in order to understand each other).
On Instagram our lives seem to be MOOOOL more interesting, performing, active, dynamic, alive, cheerful, lush and full than they really are. great to see the people photographing themselves at the restaurant, then put the photos on Instagram: big hugs, smiles, cat-like mouths and then, immediately after the shot, sit placidly each in his place and with a straight face on the phone, to post the photo. The end of the photo, sharing an extraordinary experience, even if you're not experiencing it.
Filters, Bots, stories that are born to die immediately after: everything seems designed and structured to make us look much cooler than we had ever thought we could become. Instagram creates parallel, beautiful, foamy and fake realities.
The little blue social network, the less social there is in the world, absolutely. When I do my lessons around Italy (of people I see about 15 thousand a year, between classroom and events) I always ask who has Twitter and generally a small group of shy arms rises from the crowd. Few, but there are. But the magic happens to the second question, or ok, and of you, who uses it proactively, to create content and not just to read? hands fall limp like pieces of wet cloth. NOBODY.
Obviously not that nobody uses Twitter to create content, otherwise it would be closed, but they are really very few compared to the people who read the content and even these are little.
Around the Net it is said that the 90% of the contents are generated by 10% of users and if there is certainly true in principle, these percentages move enormously on Twitter.
And those who write, what do they write? Two types of people and content, basically.
There are politicians, Trump and Salvini on duty who use it as a giant, free and fast press room and then there are those who insult the first ones mentioned above.
Basta.Twitter a place where, due to structural limitations and characters, the discussion is complicated and what only the sarcasm or joke on the fly emerges.
Large companies use Twitter as a showcase (useless) and as a customer care in real time (useful and interesting alternative to the showcase) but as you can see not proactively, but reactively. We say that these tools have allowed us to become what we always wanted. Here, I don't know if this is really a good thing.