Web search and word of mouth are outdated: people use the App Store and Google Play to find the apps they need
A new study attributed to the company TUNE has shown that about half of smartphone owners find their applications through the search engine in the app store. In particular, su iOS 47% are those who use the search engine of theApp Storewhile on Android about 53% actively use the search engine of Google Play.
Tune has knowledge in the field because he recently bought the mobile marketing platform MobileDevHQ, which helps in optimizing apps within search engines. This activity is called ASO (App Store Optimization, as SEO for app stores) and as there are Tune in the forefront, the case should be taken with this caution. However, iOS data is actually only slightly lower than those quoted by companies like Forresteris Nielsen.