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The 10 reasons why Apple rejects apps on the App Store


Apple wanted to give a glimpse of the most frequent reasons for which it refuses to publish the App on the APP Store. 10 the rules to follow

If you bet everything (or a lot) on the Apps for your frustrating business, see them rejected by the Apple Store. But it happens, it often happens. It becomes essential to understand why Apple sometimes rejects first of all an important questioen for developers, which increasingly finds business in the world of Apps, more than in the traditional one and also for companies. Some of the most frequent reasons for the great refusal pertain to the design of the App and should be kept in mind from the beginning.

Discover the most downloaded apps ever for iPhone

The world of software has changed profoundly, for many reasons, but one is fundamental that there is another subject (like Apple) that decides whether the software product suitable for arriving on the market. Those who want to build their future on mobile must keep it in mind and try to better understand the vision of the Apple if they want to take advantage of the huge stage they offer. Apple wanted to give a glimpse of the most frequent reasons for refusal, the data refer to a week only and no one knows if they will be updated in the future, but they are still representative. Here are the 10 reasons why Apple rejects an App.


1) 14%, need for more information2) 8%, Guideline 2.2: the app has bugs

3) 6%, the App does not comply with the terms of the License Agreement

4) 6%, Guideline 10.6, the interface design. Apple has very high standards and the interface design must be simple and clean, if not at least very good the app is rejected

5) 5%, Guideline 3.3: apps with description, name screenshots not consistent with the contents comerejected

6) 5%: Guideline 22.2: apps that do not do what they promise are rejected, as well as those that have names similar to others already present

7) 4%, Guideline 3.4: the name of the app that appears in the iTunes Connect and on the device must be similar, otherwise it causes confusion

8) 4%, Guideline 3.2: apps with anchored text are rejected

9) 3%, Guideline 3.8: the developers are responsible for the rating assigned to the App. Inappropriate ratings can be changed or brought to cancellation.

10) 2%, Guideline 2.9: apps that are beta, trial, demo or tests are rejected

These ten reasons represent 58% of the waste, the remainder 48% generated by various reasons, none of which reaches 2%.

Apple is not limited to an analysis, it also provides the tools to improve, with a series of videos in which he explains his vision and tells how the apps should be developed. For example at this address there are useful Dos and donts and here the guidelines to design a good interface