Austin-Life360 one of the most successful applications you probably haven't heard about since we wrote about it almost two years ago. Unlike other social networks, intended for families and provides everyone with information on the precise location – and in real time – …
When you download the app on your phone it asks you automatically add your family members via SMS or email. Then it's up to you to tag strategic places where you go often and those where you plan to go. The easiest way to understand the mechanism is this example: the CEO, Chris Hulls, says that his girlfriend receives automatic notices every day when he leaves the office and when he arrives at the highway exit towards the house. This gives her a very precise idea of Hulls' expected time of arrival and can thus proceed with the preparations for dinner (or prepare to leave). No longer do you call each other to know when you are returning home or to worry that traffic delays will nullify your plans. Keep calm, You can always turn off location sharing.
Another example: sometimes turning off location sharing isn't really a great idea. A father who has to go and get his children and does not remember where he no longer needs to call his wife (who usually does not appreciate these memory lapses) to remind him where the babies are; no need to write down where I am: with Life360 you can always know, exactly where I am. The only thing that needs to be done is Download the app on your children's phone and add them to the family group. Although they are just stereotypes, these examples make the idea.
The app has an anti panic button that sends messages to the entire family or to emergency numbers, giving them your exact location. You have 10 seconds to cancel everything in case it was a mistake. This feature is activated 100 thousand times a month – many of these cases are of diabetes attacks. The message sent of the type: X needs help, that's where it is. The app in the free basic version; its premium version costs $ 5 a month and allows 24/7 emergency assistance calls.
Launched in 2008, Life360 boasts 50,000 downloads a day, especially in the United States; There are 30 million families using it (Hulls does not provide the number of individual users, his unit the family). was the first Android application to be supported by a venture capital, which means that Google was their first investor, even before Google Ventures existed.Life360 has raised $ 25 million so far and make a further round of fundraising by the end of year for another 25-50 million dollars to do everything mentioned above. The sualist investor, except for the historical one – Google -, very long and impressive. To name a few, Facebook and BMW.
There have been zero marketing initiatives (except here at SXSW), there are no sharing activities inside and, moreover, the application is used all over the world. Look at the map below: each point represents a minimum of 100 thousand active users in the last 5 minutes.
Hulls commented "you can also see Disney cruise ships when families are traveling. ”The key, according to Hulls, is thatLife360 does not push for new behaviors, but is based on natural evolution. In the next two months the application will be localized (with the local support phone number) for 14 countries and 7 languages, including Italy. By the end of the year, the calendar integration is planned (imagine: appointments from the family doctor and instructions on how to get there without having to enter any GPS coordinates, etc.). Another thing in the pipeline for the end of the year: wearables for children (watches) or elderly (pendants) that will allow them to check in, be located and send an anti panic message. Other things that boil in the pot: integration with Google Glass (obviously) to move around the house, for example.
Translation of Luigina Foggetti
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