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Streaming is 80% of the US market, 10 years that have turned music upside down

The diffusion of smartphones was fundamental for the transformation of music: in 10 years, reproduction via the Internet was worth 7% of the market, while in the first half of 2019 streaming is worth 80% of the entire US market.

The data comes directly from the RIAA, Recording Industry Association of America, an organization that represents the most important companies in the sector in the USA. Two graphs side by side show the situation in 2010 and then that of the market in the first half of 2019, a photograph that allows you to understand the music revolution that took place in the decade just ended with a single glance.

In 2010 the bulk of the turnover came from the sale of physical media for 52% and then also from digital downloads with 38%, a segment dominated by Apple with iTunes. Streaming only counted for 7%. With the Sync voice instead it stops at 3% both in 2010 and in 2019 the revenues generated by the music licensed for use in other media are instead summarized.

10 years that have turned the music upside down, now streaming 80%

In addition to smartphones, the success that has brought streaming to 80% of the market, indicates the greater ease of use compared to the purchase of digital albums and the transfer of MP3 files to smartphones. Within 10 years, both physical media sales and digital music sales have both fallen to 9% of the market.

But as previously noted, there was also an unexpected return of an old acquaintance. In the decade that changed everything in music, vinyl records sales started to grow again: they were worth 50 million dollars in 2009 and reached 450 million dollars in 2018.

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