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SSD towards social caring

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SSD, which recently presented the innovative CrossTime order management solution to the market (www.crosstime.it), has further expanded its portfolio of solutions by introducing a complete proposal for Social CRM in partnership with Decisyon. Angelo Aloia has shown today, Managing Director of SSD millions of consumers use social networks to (…)

SSD, which recently presented the innovative CrossTime order management solution to the market (www.crosstime.it), has further expanded its portfolio of solutions by introducing a complete proposal for Social CRM in partnership with Decisyon. Nowadays Angelo Aloia has illustrated, Managing Director of SSD millions of consumers use social networks to evaluate and compare the commercial offers of companies, exchange opinions and experiences and ask for help and support. The speed with which news is broadcast on the social channel imposes a similar speed in understanding the opinions and needs of customers and prospects, since the lack of attention on this important channel can cause serious damage both to image and to money. Recent market research shows that 84% of consumers are based on social networks with regards to purchasing decisions and therefore it is essential to know how to monitor what is being said about one's company and competition. SSD continued Aloia proposes a solution for Social CRM, powered by Decisyon, in able to manage interactions with its users and improve response times to requests and complaints. Integrating all these data means creating a Social Intelligence able to improve the quality of the relationship with its customers. With the Decisyon / Engage solution, social customer information is integrated with CRM data to obtain a multi-channel view of the customer, acting quickly and / or improving customer care. In this context, SSD acts as a system integrator using solutions that allow Social Monitoring and Caring through a Cloud Based solution, which integrate Social data with corporate CRMs and exploit a unified platform for social collaboration, analytics and social networks CRM.

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