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Spotify introduces advertising videos

Spotify introduces advertising videos

Spotify focuses on the new advertising format to increase its advertising revenue

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<p>In an attempt to monetize its user base to about the maximum <strong>40 million registered</strong>, <strong>Spotify</strong> has decided to introduce within its own musical social network the possibility of making advertisements through ivideo. From today therefore users will be able to start seeing<strong> video ads of Coca-Cola, Ford and other brands</strong>, distributed as part of normal advertising breaks and with a small advantage for those who see them as mobile: in fact, for every 15 or 30 seconds of video viewed from a mobile device, it is possible to enjoy <strong>30 minutes of free streaming without advertising</strong>.</p><div class='code-block code-block-2' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
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This novelty instead not touch directly who among the 10 million users who spend € 9.99 / dollars a month for Spotify Premium, which will not display ads in their feed.

The new advertising format would therefore aim to exploit the high use of the streaming service (over 110 minutes on average per day, adding the use of PC and mobile) made by users, for increase collection revenue Advertisement in an attempt to recover the losses that, according to a report by PrivCo last year, would amount to 200 million dollars since it was founded.


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