Spotify focuses on the new advertising format to increase its advertising revenue
This novelty instead not touch directly who among the 10 million users who spend € 9.99 / dollars a month for Spotify Premium, which will not display ads in their feed.
The new advertising format would therefore aim to exploit the high use of the streaming service (over 110 minutes on average per day, adding the use of PC and mobile) made by users, for increase collection revenue Advertisement in an attempt to recover the losses that, according to a report by PrivCo last year, would amount to 200 million dollars since it was founded.
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