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Snapchat launches World Lenses, the augmented reality filters

No longer just masks for selfie videos, but three-dimensional elements available in any shooting mode: the app launches into augmented reality

Slow, slow everywhere: Snapchat plays its best cards and brings elements of augmented reality in any scene taken by the app's camera. The new feature introduced is called World Lenses,and it seems to be yet another flag that Evan Spiegel's company sets on the crowded terrain of the Stories, before the competition arrives (to copy).

No longer just filters for self-timer shooting, but 3D elements that appear even when the video camera captures the exterior: the three-dimensional elements, an update compared to the now already present adhesives, take on different dimensions and positions according to the needs.

Snapchat World Lenses

The clear presentation video: shows rainbows, clouds, flowers that grow out of nowhere and written (like "OMG") become real animations. The company has not yet added much else, letting the images speak to it. How to confirm that the tools made available to users for making short videos are unrivaled from a technical point of view. And now, Snapchat raises the bar.


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