There Smarthome League,collaboration between category leaders in the smarthome sector, with brands such as tado, Yale, Ecovacs, Amazon, Google, Signify / Philips Hue, has revealed the results of a new European study that examines the needs and approach of consumers towards home automation.
Research shows that Europeans are in favor of a smart home that can support them in their daily lives, but that currently only 11% adopt connected devices, which is a strong growth according to the research.
According to the findings, most Europeans (66%) are annoyed by household activities. Among these, they consider simpler tasks, such as turning down the heating, turning off the lights and looking for keys, but also more time-consuming tasks such as vacuuming or collecting parcels from the post office. All activities that can be supported by simple and effective technological solutions.
Perhaps not surprisingly, the youngest respondents have shown that they are the most intolerant of these tasks: in the 20-40 age group, even 78% of people say they are annoyed by routine household chores.
Although there is a growing availability of effective solutions to support these daily activities, 71% of respondents do not yet have a home-related product. However, research shows that 37% plan to buy a smarthome product within the next 12 months, while those who already have one product connected are more likely to buy another (68%). It suggests that consumers who have experienced a smart home product are more aware of the value and benefits this can offer.
Europeans are in favor of #smarthome, 63% of the study participants would live in a smart home that can support them in their daily lives. In Italy and Spain, this figure rises to over 80%. Although research shows that there is a positive approach and a growing demand for solutions that support domestic activities, many Europeans are still not aware of the value that these smart devices can offer.
Until now the smarthome was a solution for early adopters, but it is becoming increasingly mainstream. To facilitate this spread, industry leaders must ensure that their devices are accessible, convenient and easy to use. Smart speakers, such as Amazon Echo and Google Home, have accelerated the adoption of the smart home, thanks in large part to their simple configuration, at attractive prices and the ability to easily set up daily integrations. In fact, 28% of Europeans interviewed prefer to interact with their connected devices via voice commands; 40% prefer to use an app, while 32% use voice control in combination with the app.
The smarthome can support people in different ways: making homes safer, more comfortable, more energy efficient and helping to save some costs. Smart robotic vacuum cleaners, for example, allow you to clean the floor even when you are outside.
People with health problems or limited mobility, through voice control, can manage simple activities such as turning off the lights or opening the door without having to move from room to room every time. Video intercoms, smart locks and surveillance cameras connected to the smartphone offer greater peace of mind and security. The smart home can also help in energy saving, a problem that has become critical in these times of strong climate change: with thermostats and smart bulbs it is possible to reduce energy consumption and also save money.
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