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SAS Analytics 2015: Innovation passes by Big Data and people

SAS Analytics 2015

The great Sas event in Rome, SAS Analytics 2015, has highlighted that the future passes by the data, innovation today possible if we are able to understand the data, to analyze it, and then use it to develop our business by Francesco Russo We live at a time when the data, the Big (…)

The big Sas event in Rome, SAS Analytics 2015, has highlighted that the future passes by the data, innovation today possible if we are able to understand the data, analyze it, and then use it to develop our business

of Francesco Russo

We live in a time when data, Big Data, is a fundamental element of our society, an essential element for any sector.

And the time has come to analyze them thoroughly, understand them, interpret them because these same data are carriers of valuable information that can improve and help companies today. How can we do all this?

Of course, it is necessary to use specific software, technological structures to help us extract the data and then make it available to the company. But we still need a human approach, as the Canadian Data Artist Jer Thorp also pointed out.

for this reason that in a phase in which data are practically present in every activity, and many others will arrive with the spread of the Internet of Things (IoT that in Italy is already worth 1.5 billion euros), a human approach to Data Visualization is needed with the birth of a new professional figure: the Data Scientist. This fundamental step to kick-start a data economy that will lead to the development of real innovation As recalled by Jill Dych, Vice President of Best Practices of Sas, today the data must be put into practice to develop their full potential. We need to create teams of dedicated people who, working on data, can develop ideas and seize the opportunity. In essence, to also recall the meaning of the event, they should then create a real one Analytics culture. That culture is also highlighted by Fritz Lehman, Senior Vice President, Customer Engagement and Support Division of Sas, which can extend data usage applications but only in the presence of people who have the appropriate skills to do so. To investigate the endless opportunities of then, Radhika Kulkarni, Vice President of Advanced Analytics at Sas, thought that application, which on the last day highlighted how, in the face of a fundamental mass of data, start to activate analysis activities because precious information arrives from there. , professionalism, all necessary qualities, no doubt. But to build a true culture of Analytics we need people, the real founding element of this new phase that we are experiencing. At this point, people must take advantage of technology to take advantage of it and to spread the culture that will be the key to innovation.

SAS Analytics 2015