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Phil Libin (CEO of Evernote): "We must not create apps, but experiences"

Evernote CEO: Phil Libin

Phil Libin, CEO of Evernote, in an interview with Digitalic, tells how new wearable devices radically change the design of applications

Phil Libin, CEO of Evernote, in an interview with Digitalic, tells how the new wearable devices radically change the design of software and applications. And he also tells of how he retraced his steps and chose to embrace the paper

He is an entrepreneur who managed to succeed much more than once: first with CoreStreet (acquired by ActivIdentity), then with Engine 5, sold to Vignette Corporation for 26 million dollars in 2000. Today Phil Libin Ceo of Evernote an app available on each platform: from the smartphone to the PC and designed to write, collect multimedia notes, archive, but also collaborate in a work group. Libin a visionary able not only to bring technology into new territories, but also humble enough to retrace his steps.

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When I started the Evernote adventure I thought the paper was an enemy Libin said the goal was to replace it, but then I realized that this was not what people wanted. Our task was to offer a complete experience and embrace all the tools that people love to use, tablets, smartphones and paper. When we decided to embrace the paper we immediately realized that we had done the right thing. Evernote employees began to show up at the meetings with papers and notebooks, because they actually wanted to do it earlier. Evernote has thus entered into an important partnership with Moleskine, the most famous notebook in the world, creating a unique fusion of paper and digital. Thanks to smart stikers, to the special squares the user is able to take notes as he has always done and to transfer instantly into the Evernote App, with a fluid experience. The new challenge is the wearable devices. The technologies to wear radically change the app landscape, Libin explains the software, you can't think of transferring the same apps on smartphones to Google Glass. We need to offer people the opportunity to take notes on their PC, to get up and continue the note by walking, and then get in the car and see it on the car display. More and more our task will be to design experiences, not apps, that are able to run on different devices without interruptions, exploiting the specific aspects of each tool, but ensuring a continuity of use. The design of the software that must integrate with the physical world is radically changing.

Selective challengesThis extremely selective challenge, because not everyone will be able to face this radical change and to guarantee a continuous experience through such different devices. This continuity will be important for all those who want to play a role in the world of wearable devices and even more for those who aim to offer collaborative tools, such as Evernote. Just this area, emphasizes Phil Libin, one of Evernote's priorities, increasingly used in work teams to collect and share ideas.

Evernote CEO: Phil Libin