In the frame of the Salone del Mobile in Milan (Rho Fiera), one of the most impressive and prestigious world events dedicated to furniture and lifestyle, Panasonic presented a prototype of a transparent OLED screen. The concept is part of the installation exhibited by Vitra, a Swiss furniture brand.
Totally transparent, the Panasonic OLED display formed by a wooden frame that supports what looks like a simple glass panel. The neutral aspect, explains the producer, "fits discreetly into any contemporary living space, but just turning on the device to reveal its true nature as a vivid OLED screen".
The idea was the result of a research and development project carried out jointly by the Japanese group and Vitra, which lasted two years. The result is a portfolio of concepts that demonstrates how, thanks to new technologies, audiovisual products can perfectly integrate and merge into the home environment.
The transparent OLED screen is the first of these ideas to take shape and become usable. The display capable of transforming itself from a passive furniture to a lively and dynamic element, from an aesthetic object to a content player.
Designed by Scandinavian designer Daniel Rybakken and Panasonic Design Kyoto, the product made of wood, glass and metal.
The technological components are hidden in the wooden frame, which performs the function of support for the TV and at the same time contains an invisible lighting element that optimizes the vision and amplifies the atmosphere.
The OLED screen will be exhibited at the Vitra space at the Salone del Mobile until April 14.