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Oliver Schusser, head of Apple Music, now also responsible for the Beats hardware

Oliver Schusser, a capo di Apple Music, ora responsabile anche dell’hardware Beats

The president of Beats, Luke Wood, will leave his position at the end of the month e Oliver Schusser, head of Apple Music, will also oversee the Beats hardware division (a company acquired by Apple in July 2014).

To report on the new task of Schusser CNET, explaining that the latter expert indicated by Apple as responsible for Apple Music and International Content, and the new assignment will start from the end of this month.

The Casa di Cupertino has not publicly announced the change of leadership but Eddy Cue, the company's senior vice president of Internet Software and Services, spoke of the handover in an email sent to employees in recent weeks. A Beats spokesman confirmed to CNET that Schusser will guide Beats starting April 30 after Wood's departure. Schusser will continue to serve as Apple Music and International Content Manager by reporting to Cue.

Tim Cook Apple Music

The move had been in preparation for some time. Eddy Cue in the note sent to employees explained: "In the past year, Luke Wood has spoken to me about his desire to do something new. I appreciated the report and this made it possible to plan the transition ".

Wood is not one of the founders of Beats – a company founded in 2006 by Dr. Dre and Jimmy Iovine – but has been involved in the company's activities since the early years, officially joining it in 2011. Schusser has instead been with Apple for over 15 years, and had already dealt with Apple's activities related to international content before dealing specifically with this task for Apple Music.

In the last note sent to the employees, Cue reported that, under the guidance of Oliver Schusser, Apple Music has grown steadily, explaining that the manager is dedicated to music and the Beats brand with passion, and equally determined in wanting a strong collaborative culture with his team. Cue acknowledges that, with the coronavirus pandemic underway, this was not the time to think about changes in management but that, in any case, the best thing for Beats to keep the business going, stressing that Apple recognizes the importance of the brand. and its profound role in the musical offer.

In recent days, Apple Music has launched a $ 50 million fund to support independent record labels in the coronavirus emergency.