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OKI focuses on micro-companies to acquire market share

Strengthening the presence of Italian SMEs on the market, this is the strategic goal of OKI Systems Italia, which has just launched a new range of products dedicated to micro-companies. With the expanded offer of single-function color (SFP) and monochrome (MFP) and single-color (MFP) printing devices, OKI aims to support competitive capacity (…)

Model C822

Strengthen the presence of Italian SMEs on the market, this is the strategic objective of OKI Systems Italy which has just launched a new range of products dedicated to micro-companies. With the expanded offer of single-function color and monochrome printing devices (SFP) and monochrome multi-function devices (MFPs), OKI aims to support the competitive capacity of Italian SMEs focusing on flexibility, competitive features, network connection, PCL compatibility and duplex printing.

The new range includes new ones A4 color printers, single-function, suitable for both professionals and professional firms as well as small businesses. The main strength of the models C301dn is C321dn, no doubt the entry level price. But also the design and the professional quality on numerous supports (from business cards to CD / DVD covers to promotional banners, brochures and booklets) make them attractive for a substantial range of customers (according to the Eurostat 2011 survey more than 9 out of 10 companies are micro-companies)

C822 instead the new one A3 printer which allows you to make prints coloured high quality at a low cost. The advantage is also that of being able to print business or promotional documents only when the actual need is found, reducing investments and waste.

Model MB451

We have designed the new products to meet users' needs in terms of saving printing costs and the need to present a professional image to the market he claims Romano Zanon, Marketing Manager of OKI Systems Italia. For a small number of users, print times are less important than the low purchase cost, reliability and flexibility.

Between monochrome multifunction the news is called MB441, MB451 and MB451w. They are designed to offer in a single device four functionalities: print / copy / scan / fax, with obvious benefits in terms of cost and space savings. Standard features such as the R-ADF for scanning, copying and faxing front and back of documents, for example, reduces paper and energy consumption.

B401d / dn instead the new one single-function monochrome which once again points to a winning mix of functionality and low purchase cost.

A complete range that also respects the environment, as well as the budget. Products stop automatically when they are inactive for a certain period of time says Zanon. At the same time each model is guaranteed by the exclusive three-year warranty, which ensures the user considerable tranquility.