Distinguish the corporate symbol from its proprietary apps
New Facebook logo announced, a brand of the company that will distinguish the corporate symbol from its proprietary apps. The logo, which presents the word Facebook with all capital letters and a renewed font, alternates between blue, green and shades of purple, red and orange. All the colors that represent his other brands. (Blue for Facebook, green for WhatsApp and purple, red and orange for Instagram.) When space is limited, the logo simply becomes FB. In some cases, the new logo will be animated, as, according to the company, designed to represent the creation "of space for people and their stories".
"For 15 years we have been offering a suite of products that help people connect with their friends and family, find communities and grow businesses"He wrote Facebook on his official blog" continuing "People should know which companies produce the products they use ". A moss could have a number of potential advantages for the company, which is currently facing multiple investigations and a public backlash on privacy issues.
And if you think that a recent survey found that only 29% of Americans responded correctly to the fact that Instagram and WhatsApp are owned by Facebook, identifying with a common company logo becomes necessary.
Over the next two weeks, the new Facebook logo will begin to appear on company websites of Facebook, as well as services owned by Facebook such as Instagram, WhatsApp and Oculus.Il old blue logo will remain the Facebook logo, the social network.
"This brand change is a way to better communicate our ownership structure to the people and companies that use our services to connect, share, build communities and grow their public" therefore declared Facebook always from the official blog.