Less than 100 euros, Microsoft points to the general public with the Lumia 530, a smartphone with all the functions you need and a really low cost price.
Less than 100 euros, Microsoft points to the general public with the Lumia 530, a smartphone with all the functions you need and a really low cost price. The success of this phone will probably be seen in September with the back-to-school. There is a great demand for smartphones that are rich in features but with a low price, this trend that has allowed many B-brands (the least conscious brands) to establish themselves on the Italian market. Microsoft aims for that band with a very strong brand and a hyper-competitive price. The technical features of the Lumia 530 are very respectable:
The phone is equipped with the Windows Phone 8.1 operating system. On the mobile phone the Action Center is available for viewing notifications with a simple swipe, and the fast keyboard Word Flow; but also integration with Skype and Microsoft Office services, pre-installed on the device. There are also the most famous apps like Uber, Instagram, WhatsApp, Viber and WeChat, as well as the main gaming applications like Asphalt 8, available on the Windows Phone Store . In addition, there are numerous offline services that allow you to save time and money, such as listening to streaming music without interruptions thanks to MixRadio and maps with which to navigate offline both in Italy and abroad. Thanks to the integrated 4 GB memory, expandable up to 128 GB with SD card, it will be possible to use more contents and applications. In addition, 15 GB of free cloud-based memory will be available on Microsoft OneDrive to synchronize, store, view and share files between the Lumia 530 and computers, laptops and tablets. "The Lumia 530 represents the reference point for the democratic smartphone segment", explains Paola Cavallero, General Manager of Microsoft Mobile Italy.