After leaving the Vice President of the Enrico Rodriguez division, Microsoft announced that it had joined the teams that develop Windows Media Center and the Zune software in the Interactive Entertainment Business, the group that manages the Xbox and gaming. The Mediaroom platform for the IPTV service (system that manages aspects of the IPTV service, from the acquisition of television programming to the viewing of content by users), will instead become a separate group within the Entertainment and Devices section.
Responding to signs of reorganization, the company had communicated to a ZDNet representative that it was the group's "natural evolution". Microsoft also confirmed its intention to integrate the elements of Zune into Windows Mobile 7 by channeling efforts into creating a single platform.
The previous structural organization had been criticized by many parties and indicated as the key cause of the weakness in the handheld device market and in the world of media (audio and video). In fact, the inability to view Zune Marketplace videos on the Xbox as well as the lack of integration between Zune and Windows Mobile seemed like a senseless move.
Recall that in recent months there have been several signals pointing to a review of Microsoft's mobile strategies that could involve the abandonment of the Zune hardware in favor of the dissemination of technologies and services in Windows Mobile (therefore in favor of the partners who take care of building smartphones compatible with this operating system) and Xbox. The unification of the teams is a signal that this strategy could be in place and that it is now close to the final turning point with the launch of a new version of the mobile operating system, Windows Mobile 7 from which a new class of devices built around it should arise the strategy, codenamed Pink, which will present cell phones for the entertainment market and younger audiences. Pink mobile phones could include support for HD video, streaming TV, integration with Xbox Live, Facebook and Twitter, an interface similar to that of the Xbox, support for Silverlight and Mediaroom.
The Pink project, which in fact is not the result of dividing the Microsoft mobile platform into two, one aimed at the business public and one aimed at the consumer public, could debut at the World Mobile Congress in Barcelona. Macitynet, as already mentioned, will be present at the world exhibition of cellular telephony. (By Mauro Notarianni)