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May is the month of agreements for iTunes

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To follow up the alliance with Emi, the first record company to have presented songs with greater sound definition and without Drm (the digital padlock that binds listening to music to the authentication of the computer or iPod), likely in the next weeks Steve Jobs also agreed with other record companies for the release of songs at a price higher than a few cents of euro or dollar.

The prospect that other record companies, in addition to the British company, will follow Jobs' request to "release" the music, which has been around for some time, but now it is also strengthened by some news agencies that may have had access to sources close to negotiations.

Apple's strategy, which Steve Jobs had also confirmed in an open letter published a few weeks ago on the company's website, The strategy should materialize in these weeks, given that this has already been mentioned by Macitynet for precisely the period in which it Steve Jobs himself will renegotiate contracts for the sale of music with the major labels. From the point of view of the majors, the idea always remains to increase the cost of music or to diversify it, perhaps aiming at subscription formulas. On the other hand, there is nothing to suggest that Apple has changed its strategy, above all since the pressure especially from the European authorities to "open" the DRM in addition to the iPod also to third-party players is becoming more and more.

In fact, Jobs' move, rather than opening DRMs to third parties, eliminating them altogether, more than intelligent. Ultimately, it follows the same strategy that was used for the construction of the then iTunes Music Store and today the iTunes Store (since it does not only sell music). That is, as Steve Jobs himself clearly identified at the time of the launch of the online service, the competition is not the platforms (which have never been successful) of the other market players but the peer-to-peer and illegal download. In this sense, fully opening the music, to offer a higher quality and relying on the ethical sense of those who want to buy it appears to be the most interesting strategy and in the long run heralding possible even more positive results.

In an age like that of the Internet based on reputation and credibilt, Apple is trying to speak to that part of the public that does not want to "steal", considering that those who instead illegally download music will most likely continue to do so. It is Apple's implicit offer built in such a way that it does not unfairly punish or punish honest people. It is probable that, if the record companies decide to follow Apple's philosophy, a trend (and a manifest avidity for the latter subjects) can be reversed, which for some time has been degrading more and more.