Jobs: mission to NY to bring newspapers to iPad – Macitynet.it
In recent days the silhouette of Steve Jobs has been spotted, but only by a few, in New York more precisely in the buildings that house the editorial offices of the prestigious The Wall Street Journal and also of The New York Times. The head of the Apple had a series of very private meetings attended by very few top managers of the two newspapers. Obviously nothing leaked from the official communications but the detailed report provided by sources deemed highly reliable and above all that originate from both newspapers.
Jobs spoke and showed iPads to the executives of the two newspapers for a series of meetings that aimed to further develop the iPad publishing strategy. In his presentation keynote, Jobs illustrated almost exclusively functions relating to books and a single application for reading news created by The New York Times.
The gossip and some details that leak from the anonymous reports are very curious: for his visit to the New York Times the third floor of the building where the gym and the cafeteria for the employees are located was completely blocked, while the editorial offices are located on the floors superior. For the entire duration of Jobs' presence in the building, no one, not even some top managers who wanted to see him in person, were admitted to the third floor.
Jobs would also have attended a super secret dinner reserved for only 50 New York Times executives in a famous Asian cuisine restaurant in the city. According to the most talkative, Jobs appeared with a strange tall hat at the event and, sitting at the table with Times publisher Arthur Sulzberger, he ordered mango lassi (a yoghurt energy drink) and penne, two dishes both not present in the menu.