The Italian press is getting ready for iPad. Over the past few days, in fact, three important newspapers in the Italian publishing scene, Repubblica, Corriere della Sera and Il Fatto, have said they are ready to land on the Cupertino tablet.
As for the Republic, Monica Mondardini, CEO and general manager of the editorial group L’Espresso, made the intention of exploiting the distribution on the tablet known. "The commercial model for Repubblica on the iPad will follow that of the iPhone version, so there will be a free basic offer and an integrated paid study. "On new media – said the president of the editorial group L’Espresso, Carlo De Benedetti – our strategy is to maintain Italian leadership in the sector"
The Corriere della Sera will always arrive at the end of May while the Gazzetta dello Sport is scheduled for the tablet version for the end of June, in conjunction with the football world cup. The announcement, in this case, was made by the CEO of RCS, Antonello Perricone, on the day of the budget meeting.
Even "Il Fatto", a magazine directed by Antonio Patellaro, made it known yesterday in the context of the Spa's budget that edits it, that it has prepared a version for iPad and iPhone. "The new site – said the president of" Editoriale Il Fatto "Giorgio Poidomani – was born already thinking about that type of media and who uses them. It will be a site full of videos, open to users' content, to which the journalists of the paper will also collaborate ".
Adding a signal, symbolic as long as desired but still interesting, to the process of bringing Italian publishing closer to the Apple platform, there is the first page of the Italian Cupertino website. The graphics, which presented an iPad with the New York Times, were in fact modified and now always show an iPad but with Corriere della Sera.