In the future of Apple and iTunes there is a powerful service entirely based on the cloud with a system for storing and using the contents that Cupertino would project into the future, years ahead of any other competitor. This is the fascinating hypothesis expressed by Michael Robertson, former founder of MP3.com and current CEO of MP3tunes, in a speech he appeared on TechCrunch which is now making the rounds of the Internet.
According to the digital music expert, Apple is working to transform iTunes into a service, at least partially, based on cloud in which users can store their entire archive directly online: from here not only songs but also movies and other multimedia content will always be available for streaming use from practically any connected device, be it a Mac, iPhone, iPod touch or tablet. To this end, says Robertson, Lala's newly acquired technologies will be used.
The new service would arrive using iTunes software by pressing the update button. At this point the new iTunes would take care of transferring the user's music collection to a personal online space, although it cannot be excluded that a sort of online index can be more simply and usefully created so that the server is made aware of the content of our library by creating a link to the songs of the iTunes store music library.
At that point, once our online index has been created, it would be enough to log in with our account to be able to listen in streaming, connection speed allowing and provided that we have unlimited access to the data in mobility, our songs even if they will not be physically on the device from which we will have access to the network. It will be provided by iTunes. Obviously if this were the scenario we cannot expect iTunes to play the music that we ripped from a CD (or maybe downloaded illegally), but only the one purchased from the online store. In short, it would be a different way of using our purchases, of reducing the space occupied on the memory of the player or of the computer and of having universal access to it even when we do not have our personal devices at hand.
The picture represented by Michael Robertson is undoubtedly fascinating: according to Robertson, the acquisition of Lala is fundamental for this purpose. Apple wants to be the first in cloud services applied to music and multimedia, a step that Robertson considers decisive to allow Apple to maintain dominance in this sector, thus maintaining the advantage over the competition. Creating the same technology independently would have taken too long; by purchasing Lala, a specialist in the sector, the Apple would "cut the corner"
Now, however, it remains to be ascertained whether the scenario built by Robertson is a much more detailed and precise reworking of an indiscretion originally reported by the Wall Street Journal at the beginning of December or if it is a new anticipation inferred from the knowledge and hearsay collected among those who work in bit music.