Apple dominates the scene in Internet browsing on the mobile network. The demonstration of Cupertino's power in the world of mobile phones when it comes to using them to consult the network comes from the numbers published by AdMob, a company that deals with distributing advertising content for pocket devices.
In the last report that refers to August, based on the information collected by the network, iPhone Os, the operating system of the iPhone and iPod touch, is at the top in Europe, Oceania and the Americas with percentages ranging between almost 80% of the 'Oceania to 40% of Latin America. Only in Africa and Asia is Cupertino defeated by opponents. On a global scale, iPhone Os went from 33% in February to 40% in August, reversing the disadvantage ratio it had against Symbian from 43% to 34%.
Apple's success is also marked by other data. iPhone the most used mobile phone in the world to go on the Internet, followed by HTC's Dream and Nokia's N70; if you look at the sector of Internet browsing devices in general (not just phones) Apple occupies the first and second place with the iPhone and iPod touch. This ranking is also confirmed in Western Europe, only that in second place among mobile phones is the Nokia N95 followed by the Dream. The Sony PSP in third place (always behind the iPhone and iPod touch) in the ranking of devices which also includes those not connected via mobile phone network. Western Europe is also the territory where iPhone Os has the highest penetration rate after Oceania (79%) with 67% of contacts; by way of comparison Symbian Os (second in the ranking of operating systems) has less than a third of the market (22%), Rim only 3% and Windows Mobile even only 2%.
Note the good success, albeit at sidereal distances from the iPhone Os, of Android which went from 2 to 7% of the world market. Palm's webOS rises from 0 to 4%, but it must be said that at the same time Palm OS drops from 3 to 1%, as if to say that Palm devices have grown s, but only by 2%, a certain percentage which is not despicable considering that the Pre available only in the US, but nothing to be excited about.
Who should look with a bit of concern to the future in the field of Internet browsing from a mobile device are Rim (dropped from 8 to 7%) and above all Microsoft whose Windows Mobile halves, or almost, the market share passing from 7 at 4%, certainly not a good sign for Redmond.