iPhone loses and gains ground in the last quarter of 2009 – Macitynet.it
iPhone lost ground in the last quarter of 2009 compared to the previous quarter, but significantly increased market share compared to the same period last year. To say are the data of Abi Research, which fixes iPhone at 16.4% of the total sales of smartphones. The figure represents, as pointed out, a decline compared to 18.1% in the September quarter, but a significant increase compared to the same period last year (10.8%).
The numbers of ABI Research indicate a trend that seems to be consolidated by now: the tendency of the Apple phone to peak in the period in which it covers all three months of the quarter with the new product and to decline thereafter, as it runs out the novelty effect. Recall that in the quarter of September 2008 Apple had sold 6.9 million iPhones, while in the quarter of December it had sold "only" 4.36 million.
The downward trend is very likely to continue in the quarter ending March and reaching its peak in the quarter ending June. This year, in fact, it seems rather unlikely that Apple will launch its new phone model as it did last year in the middle of the final month of the second quarter. Much more likely that the new generation of iPhones will arrive in July, as happened with the 3G model.