Even US users of Instagram will no longer see "likes" from a post. He announced it Adam Mosseri, CEO of the popular social network, owned by Facebook, during the Wired24 conference.
The basic idea is always that, let your followers concentrate on the content you share, not on how many I like they get. In Italy, these tests started in recent months and then expanded to everyone at the end of September. Other countries already interested in this experimentation are Canada, Ireland, Japan, Brazil, Australia and New Zealand.
Mosseri stressed the intention to want to "depressurize Instagram", make it less competitive, to give users more space to focus on connecting with the people they love, the things that inspire them. This is mostly addressed to young people.
In Italy, however, there have been further changes in the last few days. Several users, in fact, have started to see again the "likes" of the posts that have obtained over 1000. Recall, that I like only the app for iOS and Android hidden. In fact, through the web page they have always been visible.
The tests in the United States, as usual, will include a limited number of users who will no longer see the count in the posts of others but will still be able to see those who get their own content.