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In The News: Post-election use of social media in India

In The News: Post-election use of social media in India

Social media and politicians? When did it happen?

There has been a big wave of politicians flocking to social media in the recent past. Is it because of the election? Do politicians finally know that youth is here? Why haven't we seen these politicians on Social Media before? Didn't they find it important enough?

Evidently, the election season played an important role. The state of social media before the election was arid and there was literally an important politician actively participating in social media, Shashi Tharoor. In fact, here's your opinion on Social Media and how it would shape the 2014 elections.

Now, he was the only major player active on social media. In fact, in 2013 there was a time when Modi had 18, 24, 639 followers and Tharoor had 18, 21, 469 followers.

Today Narendra Modi has almost 4, 6 million followers. This very clearly because of its popularity and this number increased when it was nominated for the prime minister of the BJP.

Before v / s After

As mentioned earlier, Modi had 18, 24, 639 followers and Tharoor had 18, 21, 469 followers. Before the elections Omar Abdullah, Sushma Swaraj, Modi, Shashi Tharoor were the few prominent faces.

Today, every political member and government minister also has a verified Twitter account. These include ministers such as Smriti Irani, Arun Jaitley, Sushma Swaraj, Meenakshi Lekhi, Subramanian Swami, Prakash Javedekar, Rajnath Singh, Amit Shah.

So do you see the difference and the magic of the election? Some Twitter accounts before 2013 saw the majority of key politicians have a Twitter account during and after the election.

The agenda was simple, speak directly to young people and they listen with all ears. This is one of the reasons why Sushma Swaraj would have tweeted expressing his feelings without any fear!

Indeed, he even openly wished Arvind Kejriwal Congratulations on becoming the prime minister of Delhi. See for yourself.

Congratulations to Shri Arvind Kejriwal for taking on the role of Prime Minister of Delhi.

– Sushma Swaraj (@SushmaSwaraj), December 28, 2013

The impact of social media policy on young people

Considering that India is the youngest nation in the world by 2020 with an average age of 29, young people have played a fundamental role in these elections. And when we say young we mean 70% of the Indian population. (Source: foreign policy)

Foreignpolicy.com says "The new electorate, however, has brought an infusion of positive energy into the country that could help overcome these challenges. Young Indians have become a powerful electoral force, both demographically and ideologically."

Young people know better than to vote on the basis of caste. They saw how actively politicians like Modi meet the needs of the masses. Tweets and tells what's going on live, it can be something that even television takes time to cover.

We are struck by youth and see glimpses of a proactive leader who decisively leads to the victory of BJP also on social media.

What does this mean for the public?

What this means for the public that they are receiving a platform to speak directly to politicians. But this will mean resentment and quick problem resolution just because someone tweeted about a problem. I strongly doubt that will happen to us. They are mentioned thousands of times in a day and practically impossible to satisfy all their needs.

Spreading hopes a little immature, although using their handles to gain access to information would make perfect sense.

What is sustainability?

This sustainability of social media and politicians on it is only growing here, given the majority of youth and their democratic power. It only makes sense that politicians are here and interact and spread so much valuable information.

Viral in the election phase?

Here is a video you will never forget if you saw it. It has received more than a million views within a week of airing. The interview with Arnab Goswami with Mr. Modi.

It has also been very successful as it has given India's number for a long time. #ModiSPeaksToArnab was a great success.

Expenditure statistics on social media by the parties

Total spending on social media by political parties was Rs. 400 – Rs. 500 crore, this was from the total advertising budget of Rs 4000 – Rs 5,000 crore.

As reported by TOI "Political parties usually spend around 30% of their survey expenses, estimated at a rs 15,000 crore, on advertising and advertising. Of this amount, 15-20% is spent on emerging digital marketing , "

Social media innovations in elections

In fact, creative problem solver Narendra Modi conducted Google meetings and 3D rallies.

Narendra Modi also launched an election site.

Arvind Kejriwal used the telephone mechanism. As stated by the Hindustan Times "The party called the" Tele Door to Door "campaign. Anyone with a phone and an Internet connection and would like to contribute to the AAP campaign can register for it."

In fact, even private players like MTS have started playing by inventing the Election tracker to tell you that the status of the negative or positive mentions, the total flowers of the politicians on Twitter etc.

Bottom line

All in all this election was a election of social media to a large extent. Maybe not in remote areas, but in urban areas with Internet connectivity Social Media played a fundamental role.