After revolutionizing home furnishings by cutting assembly costs thanks to its easy assembly system and introducing smart gadgets into its catalog with the TRADFRI lighting set and KADRILJ and FYRTUR roller shutters, IKEA focuses on the development of a high quality audio system and it does so thanks to the partnership with Sonos.
The result of this union resulted in the SYMFONISK range, announced last June and soon on display at the FEEL HOME in Milan on the occasion of the 2019 Design Week. From 9 to 14 April, at the showcase in Torneria Tortona – Via Novi 5, anyone can appreciate the products of the new range and know their details. A playful exhibition – explains the company – born from the idea of combining sound and light, two important elements when it comes to creating the right atmosphere in the home.
Together with Sonos we wanted to combine our knowledge of home furnishings with their experience in creating great sound experiences for every room in the house, and in Milan we want to experience the real difference that sound and light make in life says Bjrn Block, Business IKEA Home Smart leader at IKEA of Sweden.
For IKEA, smart home means offering gadgets that allow you to create a better atmosphere, which simplify life and make you feel safe. The collaboration with Sonos is an excellent example as it gives us the opportunity to offer high quality sound at affordable prices in combination with a great piece of design that we hope will find a place in many people's homes.