IBM, a consumer brand
The new logo for consumer products that will adopt IBM technologies was presented yesterday. The brand, which we present below, will appear as mentioned in recent days, for the first time on the GameCube. The console of Nintendo in fact uses Gecho, a PPC processor produced by Intel and designed specifically for low-consumption devices. Subsequently for the logo it will also appear on PDAs, mobile phones and numerous other products that use technologies or patents of Big Blue. THE attempt is to characterize, adding value, with a prestigious name in the field of IT devices in common use and at the same time, for IBM, to increase its visibility and strengthen its image.