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How the social network Highlight changes

How the social network Highlight changes

The popular app has been completely redesigned to offer a better Social Discovery experience

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How will i be? social network of the future? It is very likely that in addition to conveying information and connecting people on the net they will be able to do it, in an increasingly intelligent way, off the network, in the streets, in the squares and in the places we frequent, through very advanced social discovery apps.

Highlight, one of the apps that this very future is trying to invent and design, has released his own a few days ago version 2.0calling Smarter, lower power, and polished all around

Launched in January 2012 Highlight had his moment of glory at the South By Southwest conference, but probably, the time was not yet ripe. So at the founder Paul Davison says that when we launched Highlight the logic of the operation was quite basic, if the system recognized someone nearby with something in common with you, they would notify you, even if it was with Barack Obama. It involved us an overload of notifications with an unrewarding experience

So the Highlight types worked a lot on the relevance of the reports: If a person is sitting near you and in your own city, this is more interesting than if they both like the same show on TV. So how more interesting is it for you to be notified by an old fellow student of yours who is in your own city than by current colleagues in the office, every day.

What's more, the Highlight novelties intervene on battery consumption which was previously very high and on design with a strong emotional impact, also modifying the logo that had previously been much criticized.

At the heart of apps like Highlights – for example: Tinder, Glancee, Banjo and the now defunct Sonar – the huge amount of data we producethrough our mobile devices and through our movement. Now mobile Internet and all this is opening up scenarios that are not yet well defined and definable, just think to the evolution that the Internet of things can have.

The fact of walking in the city with hundreds of thousands of people and knowing nothing of them absurd, explains Davison. The game is right in the draw new social norms starting from patterns already present on the net where people share things created by other people without necessarily having to know each other. If on the net we are connected with people also on the basis of interests because this cannot happen even outside the network?

Davison's challenge is precisely that of change the mathematics of relationships and how to get to know each other and reduce activation energy, facilitating human connections based on all those stimuli and interests that we put on the web every day. Everything, perhaps, at the expense of that salt of life which are the unexpected and sliding doors that characterize our days.


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