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Hisense and the great expansion plan in Italy

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Hisense will strengthen its presence in the Italian Home Appliances market starting immediately. The company, which can already count on a complete range of refrigerators, will present this year new products for the home aimed at maximizing quality, functionality and design.

The search for the right balance between new technologies and competitive price, which has always been part of the DNA of Hisense and appreciated by millions of customers, remains completely unchanged.

The plan formalized by Hisense, which has just turned 50, ambitious: to expand its product catalog with models that are not only elegant and technological, but with character. Ready to satisfy any type of request, the company once again focuses on the offer of multiple solutions ranging from the side-by-side line to an updated range of combined refrigerators, double doors, single doors and cross doors.

The recent acquisition of Gorenje, a Slovenian company born 68 years ago, today among the market leaders in small and large household appliances, was decisive for the enhancement of the offer. The company is present in 90 countries, with 4 production bases and 4 R&D centers in Europe and currently employs over 11 thousand people.

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In this way, Hisense 's technological expertise adds to the typically European taste of Gorenje to reach the state of the art of functionality and aesthetics. The integration of this imposing company reality leads Hisense towards a massive expansion of the product portfolio and gives it the possibility to evaluate an extension not only in the context of Home Appliances, but also in the Kitchen Appliances.

Finally, Hisense's enhancement strategy includes a marked improvement in distribution dynamics. The acquisition of a European production base just 200 km from the Italian border offers enormous logistical advantages and translates into the immediate availability of products in stores.

To all this, Hisense adds a growing after-sales service, at the service of the consumer and guaranteed by a widespread network of Service Centers throughout Italy and for all products marketed.