In the absence of photographs and videos, the Apple tablet takes shape in an article in The New York Times: it really integrates a 10 ″ screen and will always be connected to the network via Wi-Fi or via the cellular network. The Manhattan newspaper thus confirms some characteristics indicated by the rumors that have been circulating for several months but above all it offers a preview of a close and very, very reliable look of what the highly anticipated talbet may or may not do.
If the NY Times was right (and all the indicators suggest that the newspaper has a good chance of knowing a lot about the tablet) Apple's new creation has a well-defined profile also from the point of view of the philosophy with which it was born. Both Apple and the large traditional publishers hope that the device is in a time of salvation, perhaps one of the last at hand, to improve the worrying trend of publishing, and an element of propulsion for a market that until now has been disordered and worrying. . The main newspapers and publishers came out of the clash with the Net: in most cases the publication of ever richer content on the Internet then turned into a substantial drop in paid readers, this despite promises and proclamations not yet a valid and efficient system has been identified for distributing paid content via the Web.
According to The New York Times, Steve Jobs is presenting publishers with the tablet just as the element of hope for a subversion of today making the tablet a sort of iPod of all the digitizable. As the device launched years ago has saved music from the "all free" ordeal by giving fans a unique and reliable access point (with iTunes) to get what they previously obtained without guarantees and disorderly, the tablet should repeat the miracle on news, books and articles. An elegant device, very easy to use and equipped with management software that will leave publishers with only the worry of collecting money.
In short, Apple has already proposed to publishers the possible solution of their problems: to enchant users and, renouncing expensive subscriptions, to repeat once again the miracle of micro-payments. The same, moreover, which allowed to create a completely new market with applications on smartphones.
All the names of the most important publishers, including these Hearst, Cond Nast and Time, are preparing to land on the tablet and not only on that of Apple but also on what the other manufacturers who are ready to present. Apple and its competitors just have to try to come up with a convincing market plan; what happened with the music where the record companies have saved the salvable but are now in the condition of having lost control over the price system, very present and nobody wants to repeat this mistake. For this reason, Apple may find it difficult to present the "semi-fixed price" scheme that it applies with the iTunes Music Store and App Store.
Although the name of the people from whom all this information is collected and collected is never specified in the article in The New York Times, in any case, the reliability is decidedly high. First of all it is a newspaper that has always had little or nothing to do with industry rumors, finally and above all the New York Times one of the newspapers that will most likely go on stage tomorrow together with Apple to present application and content created ad hoc for the tablet.
Finally, again according to the New York Times, tomorrow on the tablet we will not see special subscriptions for TV broadcast packages. According to the rumors gathered by the Apple newspaper, he may have proposed the tablet to TV production companies but in this case the reception would have been less warm than that received in the publishing world.