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Google wants to eliminate URLs, to make the Web safer

google web without url

Can the web exist without url? And if so, how can you navigate to the requested destination? Google is trying to make the Web safer

Google wants to delete the URLs… But can the web exist without URLs and Internet addresses? And if so, how can you navigate to the requested destination? These are some of the controversial questions Google is asking while trying to make the world Wide Web a safer place for all users.

While the idea of ​​abandoning web addresses may seem radical for a company that has built its activity on the indexing of numerous web pages and their unique addresses in order to classify them whenever a user searches for a specific term, if Google could effectively make the internet a safer and more reliable place, users and advertisers could rely even more on the search results of the web giant.

Because the URLs are not safe according to Google

The problem with the URL which are difficult to understand and hackers exploit this confusion to mislead to malicious sites, initiate phishing attacks, spread false information or malicious software. A recent report by McAfee suggests that cyber attacks cost $ 600 billion last year and the number of attacks on the rise.

So we want to move to a place where the web identity that everyone can understand (where users) know who they are talking to when they use a website and can think about trusting them, said Chrome technical manager Adrienne Porter in an interview with Wired. But this will mean big changes in how and when Chrome will display URLs. We want to question the way URLs should be viewed and questioned while we are looking for the right way to convey identity.

The link between web identity and URL has become less relevant in recent years with theincrease in URL shortners (as bitly). These services obscure long web addresses with a URL that is easy to remember and easy to share, but can also make it easier for hackers to hide illegitimate sites. At one point, Google also ran its own URL shortening program, but earlier this year announced that it was closing goo.gl replacing it with Firebase Dynamic Links. These dynamic links send users to any location within an Android, iOS or Web app, facilitating the sharing of specific content.

What would the web be like without URL addresses?

At the moment, Google does not yet know what a web address will look like. In 2014, Google experimented with a specific function on Chrome: the short-term function showed only the main domain name of a website, but by clicking on the search box the complete web address was displayed. More recently, Google has tried to make the web safer by alerting users whenever they visit an unsafe site, notifying them that the web address they were visiting does not use the HTTPS standard.

Google admits that it's still trying to figure out how people are actually use URLs. So far, the Chrome team has not revealed what proposals they are considering for what it would be a web without a URL, and Porter Felt said his colleagues are still in doubt as to the form of a solution that will be revealed by the fall or next spring. Google must balance security and practicality, making it easier to share links across multiple devices.

google web without url