The moment of the Switch campaign seems to have arrived in Italy too.
Macity sources report that the first faces of ordinary people who have moved from PC to Mac have also been appearing in our country for some hours.
These are Italians who, speaking to Italians, will tell their stories of "switchers".
Initially, it seems, the campaign will take place online, with spots with spots that will be spread via the Internet. It has not been clarified whether the stories will also appear on television advertisements as in the USA.
Apple will join the online campaign with an interesting initiative that will involve retailers where a "Switcher" corner will be set up with the same faces and the same messages that will appear online. The initiative will start on November 20 and will last until the end of the year.
Recall that Macity has long reported "maneuvers" aimed at creating the campaign also in Italy, collecting, in the context of the Macworld in New York, the direct confirmation from Apple that the initiative would also be extended to Europe.