the first fine came to Facebook for allowing Cambridge Analytica to improperly access the data of millions of people
the first arrived fine to Facebook for allowing Cambridge Analytica to improperly access the data of millions of people, opening the door to governments around the world to potential severe fines and punitive measures.
The first fine at Facebook for the datagate
The British have announced A fine preliminary of 500,000 pounds (565,000 euros) – the maximum amount allowed – after considering Facebook guilty the absence of sufficient protection of the privacy and minimal attention that could have prevented Cambridge Analytica from manipulating public opinion on behalf of customers around the world, including those that led to the vote in favor of Brexit in 2016.
The sanction of the British data control agency, called Information Commissioner's Office, could change, as the agency is discussing the issue further with Facebook. Normally, the Commission (ICO) does not disclose its initial results, but stated that it did so in this case due to the increased public interest in the matter. He also promised another update in October.
Facebook's response to the fine
Erin Egan, Facebook's Chief Privacy Officer admitted on Tuesday that Facebook "should have done more to investigate the claims related to Cambridge Analytica and intervene in 2015".
The results of the British investigations show that the repercussions of the Facebook and Cambridge Analytics scandal are just beginning. Initial efforts by the United Kingdom could lead to further investigations elsewhere in Europe and the United States, where a Federal Trade Commission investigation could lead to a fine well over hundreds of billions of dollars. The FBI and the Securities and Exchange Commission are also examining Facebook's links with Cambridge Analytica.
Egan referred to the numerous investigations involving the company. "We have worked closely with the ICO in them investigations on Cambridge Analytica, just like we did with the authorities in the United States and other countries, "he said. "We are reviewing the report and will respond to the ICO soon."
The reasons for the fine to Facebook for the Cambridge Analytica scandal
The United Kingdom survey has adopted a broad objective, focusing not only on Facebook, but also on the protagonists' ecosystem, for a total of 172 organizations and 285 individuals involved in the collection and sale of user data on the web for political purposes. In an accompanying report, Elizabeth Denham, ithe British commissioner for informationthe, expressed unease about the "significant lack of transparency" on the part of technology companies, political parties and others that exploit sensitive information online.
Facebook fine for lack of transparency
"A significant result of the ICO survey was the conclusion that Facebook was not transparent enough to allow users to understand how and why they could be targeted by a party or political campaign," wrote Denham. "While these concerns about Facebook's advertising model generally exist in relation to its commercial use, they are accentuated when these tools are used for election campaigns."
In a report of around 40 pages, British regulators criticized Facebook for allowing the Cambridge University researcher Aleksandr Kogan to create an app that collects data about Facebook users and their friends on behalf of Cambridge Analytica. The social media giant has allowed apps to collect this information until 2015, but the British authority claimed it was concerned that many people on the site "may not have been sufficiently informed that their data had been made accessible this way" .
Insufficient Facebook security measures
British investigators have also criticized the fact that Facebook failed to maintain adequate security measures to ensure that other third-party app developers do not abuse social data. The British agency claimed that Facebook could have hindered Kogan's activities in 2014.
Sanctions also coming for Kogan
The UK agency also stated that it is still considering potential sanctions against Kogan and Alexander Nix, the former Cambridge Analytica CEO.
For the UK, the main consideration was the extent to which Facebook data, once in the hands of Cambridge Analytica and its parent company, SCL Elections, could have been used to help those who supported the vote in favor of leaving EU, the well-known Brexit . The British authorities also said that they are carrying out a "criminal case" against the parent company, SCL Elections, for not responding to its executive notifications.
After the fine, further checks are coming to Facebook
The British, meanwhile, have promised further checks on Facebook. Among the issues that are still investigating is a Cambridge Analytica claim that he deleted the data after Facebook requested its cancellation in 2015. The UK investigation found "evidence that even copies of data / parts of they appear to have been shared with other parties and on other systems, which potentially calls into question the accuracy of Cambridge Analytica's claim that it has erased data.
This fine to Facebook is not the first, past disputes
Since his trouble with Cambridge Analytica became public, Facebook has undertaken to review all third-party apps on the platform, introducing new transparency measures, including an online repository of all political announcements published on the site.
Not the first time, however, that Europe has penalized Facebook. Last year, EU antitrust has already hit Facebook with a $ 122 million fine. The head of competition said that the social media company provided misleading information about its privacy promises during the acquisition of WhatsApp, the messaging app, in 2014. Facebook also received a $ 164,000 fine from the regulatory authorities French for not complying with the data protection rules of the country.
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