estadisticas web Skip to content

Facebook Privacy Center: how the new tool to manage your data works

Facebook Privacy Center settings

The Facebook Privacy Center arrives to allow users to set Facebook privacy settings. Also in view of the new European regulations and the entry into force of the GDPR Facebook it publishes its privacy rules for the first time

In view of the new European regulations, Facebook says it will soon launch the Facebook Privacy Center which will allow users to manage all privacy settings.

Facebook privacy center and privacy guidelines

Facebook has published its privacy principles for the first time: a set of guidelines that determine how it manages user data and so the company tries to be transparent about how users can control what they share and how their personal information is shown.

The company also stated that it is launching a new educational campaign to help users understand how to manage their data. Within a couple of months, you will reveal what you have defined as your Privacy Center, a one-stop shop for checking privacy settings that was built based in part on user feedback, policy makers and privacy experts .

Facebook privacy settings used to "attack" institutions

These moves, promptly communicated on the occasion of Data Privacy Day, are also the result of a deeper public and regulatory control on the influence that Facebook has in our lives and on how it has been exploited by some organizations to attack democratic institutions and trust in the fundamental institutions. In recent weeks, the company has made significant changes to its platform, including changing the news feed to give priority to the posts of friends and relatives over those of brands or organizations, turning more to the interest shown by users to try to establish the reliability of news sources.

Facebook Privacy Center, the solution to user concerns

Regarding privacy, the management of the problem by Facebook in the past years has led to concerns about how it manages user information and protects their privacy. In several cases the regulatory authorities have forced the company to take measures aimed at greater prudence and, in 2011, Facebook accepted for the first time to submit to external controls on its privacy practices.

New Facebook privacy settings

Facebook Privacy Center settings

Everything, of course, has generated the context in which Facebook intends to be seen as transparent and useful when it comes to giving users the maximum possible control over their privacy. Second Facebook policy manager Emily Sharpe, the privacy principles it publishes today are "long-standing principles that have guided our products and our privacy practices, (and) we have respected them for a long time".

Sharpe also added that "Facebook has invested for many years on protections and privacy controls for (users). The Data Privacy Day is a really nice opportunity for us to get in touch with the people who use our services. . . be transparent about how we use their data (e) to make sure they are able to use our services in a clear and simple way. "

In a blog post that introduces the principles of privacy, the Privacy Officer Erin Egan he wrote: "we recognize that people use Facebook to connect, but not everyone wants to share everything with everyone, even with us. It is important that you have choices when it comes to how your data is used. "

Here are the privacy rules of Facebook:

We give you control of your privacy. Facebook claims that it wants to allow users to choose the privacy settings that are right for them and know how to find and adjust those controls.

We help people understand how their data is used. The company describes its practices in detail in its Data Policy, but also shares educational tools in the feed of user news and proposes extra elements, such as checks on each advertisement.

We design privacy in our products from the beginning. Facebook claims to incorporate privacy design feedback from experts in privacy law, security, engineering, data protection, public policy, product management and interface design into product development.

We work hard to protect your information. Facebook has designed its security systems to perform millions of operations per second in order to automatically capture and remove any threats.

You have your information and you can delete it. Users can decide what they share and with whom and can delete everything they have published, which is then removed from the company's servers.

Constant improvement.

We are responsible. The company claims to conduct comprehensive privacy controls and submit its products to "rigorous data security tests". He also says that he is looking for input on data practices and policies from legislators, regulators and privacy experts.

The Facebook privacy center

Last week, in Brussels, the Facebook operations manager Sheryl Sandberg has unveiled Facebook's plans for the new Privacy Center, a unique place where users can go about managing all the basic privacy settings. The announcement was released prior to the implementation of the general data protection regulation in May, the GDPR, a massive revision of the privacy rules designed to give Europeans significantly more control over how companies use their data. Online services like Facebook are keen to prove themselves compliant with the new regulation as soon as possible to avoid heavy penalties.

Although Facebook has not said exactly when it will be implemented, Sharpe suggested that it would be made available in the coming weeks and it is clear that the company wants the privacy center to be active in time for the GDPR.

Facebook privacy profile

"We expect every single person on Facebook to read (this)? Probably not, "Sharpe said," but some people appreciate it. It's about inventing new ways to get useful information for them. "

Sharpe also added that new tools such as the Facebook privacy Center sI have a direct response to the feedback received from users, regulatory authorities and legislators who want the company to be more transparent and this, in part, has also led to the publication of privacy principles.

New Jam design on Facebook privacy in 2018

Another initiative that the company has experimented with is a global series of what it calls the Design Jam, which are essentially hackathons intended to bring together academics, small businesses, designers, engineers, policy makers and others to educate people and, in some cases, even helping startups to rethink their current systems.

These workshops will be implemented internationally in 2018 and have been held so far, between various locations, in Brazil and France. Not clear when and if any event is held in the United States.

Facebook's new commitment to privacy

Regardless of the number of changes and updates made by Facebook to the privacy controls and regardless of which new systems, such as the Facebook Privacy Center, implement, the company will probably never satisfy all those who worry about incorrect management of their data.

In any case, Facebook has taken on the commitment to prevent the police and third parties from scraping the individual data of users indiscriminately and from how they maintain these commitments and derive the opinion of the regulatory bodies and industry observers in the coming years.