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Facebook is testing Hobbi, its app that looks like a Pinterest clone

Facebook is testing Hobbi, its app that looks like a Pinterest clone

Facebook has silently made available on the App Store Hobbi, an application very similar to Pinterest that would allow you to save and organize photos of your projects and manual works

Hobbi the new application tested by Facebook (photo: App Store)

Facebook does not seem to be satisfied with the pool of applications and platforms it owns, and has presented an application to the public for save and share photos of activities like DIY, cooking, art and interior design: the reference can only go to Pinterest, the app that made this type of social activity famous.

The new Facebook app instead, called Hobbi, according to its description on the App Store would have the purpose of help you document and remember the things you love to do: been published without much fanfare in the United States and in a few other countries confirming the trend that the Menlo Park company is committed to experimenting with new services that go beyond its main brand.

The application actually has one structure very similar to that of Pinterest: allows you to organize your uploaded photos into collections so that users can track their progress over time. Unlike Pinterest which has many more years of experience in the Hobbi field for nowit lacks the social sharing component but it allows the creation in the app of video summaries of the projects just finished.

Currently available exclusively for iPhone, iPad and iPod with iOS 11.0 or later, the application is one of the many test projects that Facebook has started. Hobbi was created by a team of skunkworks as jargon groups of experts are defined as left free by batsmen within a Facebook organization called New Product Experimentation (Npe), which has the task of inventing new social and related services to function as a standalone app or to be included in the company's already consolidated products.

Hobbi could be a failure calculated by the NPE and could be closed without too many tears shed, given that it is precisely a test in case it turns out to be a flop. But it could also be fine: and at that point in all likelihood Mark Zuckerberg and associates would extend the efforts and purposes of using the platform.

To test this product, Facebook has chosen the markets of Colombia, Spain, Belgium, Ukraine and of course the United States, in the hope that probing the ground and finding positive feedback will increase the forces dedicated to the development of Hobbi.

Pinterest, noting the appearance of a potential rival, said a The Information that the newborn Facebook lacks the detectability, research and recommendations which instead has Pinterest, and which in any case the latter remains focused on building a visual discovery engine and not on a collection of personal projects, the direction that Hobbi seems to have taken.


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