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Difference between tactics and strategy

Difference between tactics and strategy

In a corporate environment, companies use various techniques to survive, compete and grow in the long run. These techniques can be called tactics and strategy. The tactics are the actions, projects or events, to reach a particular point or the desired end, while the strategy defined as a game plan, which can help the organization achieve its mission and goals.

These terms are used very often when we talk about competition between companies on the market. While the tactic refers to the moves that companies take, to achieve a specific result. On the other hand, strategy involves a project, which guides the organization towards its vision. The scope of the strategy larger than the tactics, in the sense that there may be some tactics in a single strategy. In addition, the two should go tandem or otherwise, the company may face bankruptcy.

So if you are looking for the difference between tactics and strategy, this article will help you understand the terms.

Comparative chart

Basis for confrontation tactics Strategy
Sense Tactics carefully planned action to achieve a specific goal. A long-range blue print of the image and destination expected by an organization known as Strategy.
Concept Determine how the strategy is to be performed. An organized set of activities that can lead the company to differentiation.
Nature price quotation Competitive
What is it? Action Action plan
Focus on Task Purpose
Formulated a Intermediate level Upper level
Risk involved Bass tall
Approach reactive proactive
flexibility tall Comparatively less
Orientation Towards the current conditions Oriented to the future

Definition of tactics

The word tactic is an ancient Greek origin of the term 'taktike' which means 'art of disposition'. Put simply, the tactic refers the ability to treat or manage difficult situations, to achieve a specific goal. defined as a process that integrates all the company's resources such as men, materials, methods, machinery and money, to immediately cope with the changing situation. It can be a precaution that prevents the organization from being uncertain.

Tactics are subordinated to, as well as supporting strategy. There may be a final number of tactics in a single strategy. Formulated by mid-level management, i.e. department managers or division managers are responsible for making tactics considering the overall strategy of the company. They are made according to prevailing market conditions. So changes are often made.

Definition of strategy

A general plan, designed by the organization to meet its general goals, known as strategy. In simple terms, the strategy defined as a complete plan, made to defeat enemies in battle. It has the same meaning also in the business context.

The strategy is a combination of moves and company actions, used by management to achieve a competitive market position, carry out its operations, make the best use of scarce resources, attract more and more customers to compete on the market efficiently and achieve organizational objectives. Strategies are action-oriented and based on practical considerations, not on assumptions.

The strategy formulated by the top level management, i.e. the Board of Directors (BOD), senior executives or the CEO (CEO). Its formulation requires an in-depth analysis concerning:

  • Why must it be formulated?
  • How can it be done?
  • When should it be performed?
  • What will be the order of actions?
  • What will be the result?
  • What will be the reaction of rivals?

Key differences between tactics and strategy

The following are the main differences between tactics and strategy:

  1. Tactics are properly organized actions that help achieve a certain end. The strategy is the integrated plan that guarantees the achievement of the organization's objectives.
  2. Tactics are a subset of strategy, that is, without strategy, tactics cannot do anything.
  3. Tactics try to find out the methods by which the strategy can be implemented. Conversely, strategy is a unified set of activities that can help the organization acquire an advantageous position.
  4. Tactics are formulated by mid-level management, while higher-level management formulates a strategy.
  5. Tactics involve less risk than strategy.
  6. Tactics are preventive in nature while competitive strategy in nature.
  7. Tactics are defined as a trip, typically for a short duration, but strategy is a trip that allows the company to move from one location to another. So for a long duration.
  8. Tactics change frequently with changes in market conditions; however, the strategy remains the same for a long time.
  9. Tactics have a reactive approach, unlike strategy.
  10. Tactics are made to cope with the current situation. In contrast to the strategy, they are made for the future.


The strategy is to choose the best plan to achieve the organization's long-term goals. The organization's instant reaction tactics, in response to the changing business environment. For a corporate entity, both tactics and strategy are important. It should be kept in mind while making strategies or tactics that the tactics match the strategy. Likewise, strategy should consider tactics. If these two work in tandem, the result will always be positive and the risk of bankruptcy will be greatly reduced.