London-based startup Primo Toys has launched the new Cubetto, a programmable wooden robot on wheels for children aged 3 and up
The London-based startup Primo Toys, supported by Randi Zuckerberg, guarantees that it will be possible to teach code programming to children who are still not reading or writing. The price starts at $ 225, for the new Cubetto Kit that includes a cubic robot on wheels, a wooden game board and blocks that fit inside and a mat on which the robot can rotate as well as a guide book. Each of the blocks present in the kit Cubetto represents a command, reminiscent of the LOGO program language, which allows forward, backward, left or right movements and other functions. Children can place blocks on the game board to create and therefore not exactly write a program that moves the robot around various obstacles that children can have on the carpet.Filippo Yacob, CEO of Primo Toys, has been working on the development of this project for a couple of years. In 2013 Primo Toys was successful with its Kickstarter campaign for the first Cubetto model, which was a bike more like a DIY kit for teaching children the basics of coding. The second campaign was launched last March and the numbers obtained were a real record in the edtech category. Primo Toys raised $ 1.6 million from 6,553 supporters on Kickstarter in the 2016 campaign with around 20,000 online presales with customers in 92 countries worldwide.Not requiring any Cubetto app accessible to children without a smartphone or tablet becoming indispensable so that they can play with it wherever they are. Cubetto therefore stands as a technological device capable of offering an experience that requires no screen, the game becomes socially engaging and non-isolating. Yacob refer to the principles of Maria Montessori and her theories on learning, but combining them with the principles of the 21st century, such as coding. Primo Toys sells Cubetto to families, but would like to expand the project by involving nurseries and children's recreation centers.