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Creative Cloud and Acrobat: the Adobe business is renewed and you?

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With a simple renewable subscription, you can offer your customers access to all Adobe desktop applications

With a simple renewable subscription, absolutely accessible and available through the VIP program (Value Incentive Plan), you can offer your customers access to all Adobe desktop applications or even to a single application, and much more. Adobe has long started a process of changing one's strategies commercial towards a business model based on subscriptions with the aim of adapting its offer to the needs of the market.

This change has already occurred for products in the creative area, so much so that today it is no longer possible to buy Creative Suite in volume licensing mode e Creative Cloud for Teams has become the only source of innovation for all future applications creative. Two years after the launch of Creative Cloud, more than 1,000 new features have been added, including major performance improvements and countless refinements that simplify and speed up daily activities.

Thanks to continuous innovation, Creative Cloud allows customers to take full advantage of the latest technologies such as 3D printing, 4K and Ultra HD videos, fixed layout EPUBs and the latest web standards. The recent launch of Acrobat with a VIP subscription confirms the strategy towards the cloud and allows retailers to offer their customers new ways to work wherever they are, on any device: with an Acrobat subscription, users can access online services to convert, merge and export PDFs from Android devices and iOS or any browser, without the need to download and install new software. The impact on the significant sales channel and no longer possible to postpone: the time to get your customers to move on to Creative Cloud.

it is therefore essential to review the business model in order not to stay out of the market. Not adapting means losing opportunities and market shares and above all not satisfying the growing requests for Adobe creative products. To date there are over 2.3 million Creative Cloud subscriptions sold worldwide and Adobe estimates that at the end of 2014 they will reach 3.2 million.

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<p class=Fabio Predieri and Michelangelo Cornacchia – Pico

What are the opportunities for retailers?A significantly simplified offer with just one code and no more myriad configurations, the possibility of retaining customers thanks to a 1: 1 connection via a console for managing the stations, greater marginality and above all a predictable turnover thanks to the recurring business generated by the annual renewals .

PICO immediately believed in this change and as a distributor continues to support Adobe in the development of the sales channel in Italy. To sell Creative Cloud and Acrobat on a subscription basis, all you need to do is certify your sales skills: by becoming an Adobe Certified Reseller you will immediately have access to many commercial advantages, including rebates up to 15% on the sale of stations, promotions and dedicated marketing initiatives. Our specialized sales and marketing teams can help you in the process of certifying your sales skills, in providing you with sales and communication tools, organizing together events or other targeted activities to inform your customers. Don't be caught unprepared by the demands and opportunities of a constantly evolving market. Contact us now to learn more.

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