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Business analytics becomes visual

Business analytics becomes visual

A new dimension opens up for Business Analytics, the visual one. Sas launches the new version of its data analysis software that opens up new horizons for BI. A journey within the data: the SAS Forum 2013 was a special event to find out how to view big data and exploit it to improve (…)

A new dimension opens up for Business Analytics, the visual one. Sas launches the new version of its data analysis software that opens up new horizons for BI.

A journey within the data: the SAS Forum 2013 was a special event to find out how to view big data and exploit it to improve its business. To recount this journey into the world of information and the difficulties of selecting what is needed and making it available for an audience or for a company, Sas called a deceiving guest: Marco Paolini, who became famous with his show on the Vajont. Paolini recounted how he moves between information and data to prepare for a show by giving illuminating indications about the process, the tools and the objectives he must set for us. Companies are also facing complex choices: I am constantly looking for more effective ways to make decisions in a world where the amount of data to be analyzed increases exponentially, explained Marco Icardi, CEO of SAS Italia during the Sas Forum – yes in most cases it deals with unstructured data coming from social media, sentiment data, transactional data and more. The latest version of SAS Visual Analytics marks the turning point: it combines power with the simplicity of an intuitive interface, which can also be used on tablets. With Sas Visual Analytics, it is possible to visually explore data, to extract correlations and identify hidden phenomena, that the classic tools of BI and reporting are not able to guarantee with the same effectiveness. The new level of the BI of Sas a vision that combines completeness to simplicity of use, all the complexity hidden to the user. This makes the analysis of the data more democratic, ie it allows access to decisive information even to company managers who do not have a specific IT background, explained Angelo Tenconi, Analytics & Technology Director of Sas. The objective is to expand the use of data within companies and to companies that have so far identified business intelligence as too complex. This also translates into a new commercial strategy that is even more aimed at medium-sized Italian companies. For companies under 100 million in turnover, Giacomo Lorusso, Sales Director of Sas, pointed out that we have created a complete package that includes our software, the necessary hardware and also the skills of an Evangelist, that is a graduate formed by Sas for months and put available to companies to start with the Visual Analytics project. Even the extremely aggressive entry price. This is also a way to make the use of data analysis more democratic.

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