Brothers of Europe
Password, Europeanization. If there was still any doubt that Apple was aiming to make the Paris Expo no longer a purely French, but continental event, it should have been dispelled during the press conference held this afternoon. During the event, which we were able to attend live on the phone, the concept highlighted most strongly by the vice president of European Marketing, Bruno Didier, was just that. "Our first goal – Didier said – will be to help Apple Expo free itself from the fame of a French or, worse, Parisian event". For this reason, for the first time in years, Apple seems intent on saying a stop to the nationalism that has characterized the transalpine fair that has always stepped on French software and products. “The exhibitors will be international – Didier said – and most of them will have a staff able to speak correctly in several European languages. The material will be illustrated not only in French but also at least in English ". If this is enough to appease the bad mood that rages in many countries that have seen their Mac reviews canceled, we cannot say what can be said with certainty that Apple seems really committed also with third parties to give shape to the Parisian Expo because, in addition to being not just a transalpine event, it can also be an important moment for new products. "We hope to have news from Adobe (PhotoShop 6? NDR), Macromedia (Flash 5? NDR) and Microsoft (release of Office 2001 in the languages of the old continent? NDR) ". Didier also confirmed that the keynote will be kept by Steve Jobs by making official what was already known at the official level. Jobs' presence and the desire to give depth to the Expo suggest that some new products could also debut in Paris. Obviously Apple did not say anything about it during the press conference, but it seems very likely that the Cupertino company could use the Parisian forum to present the iBook update. We will focus on its possible characteristics with a special article in the coming days.