Blizzard becomes part of Black Label – Macitynet.it
Waiting to verify the consistency of the news on the basis of which VivendiUniversal would be in the process of selling its activity in the field of games, the troubled multinational company makes it known that it has separated the division from the one that refers directly to Vivendi, also assigning a name to it : Black Label Games Inc.
The new reality was born with the specific intention of acquiring and managing intellectual properties in the world of PC and console games. The first titles to be released under the name of the new label will be: "The Thing", "Lord of the Rings" and "Enclave", the latter for the X-Box.
Blizzard Entertainment, known to the Mac world for some interesting products such as Warcraft and Diablo, NDA Productions, Sierra Entertainment and Universal Interactive will come together under this new brand that will be headed by Torrie Dorrell, former vice president of marketing of Universal Interactive.
The creation of a specific brand for the gaming sector could be the first step precisely for the sale of the business, one of many of the troubled multimedia giant that controls, among other things, pay TV and film production companies