Last December Microsoft released the official iPhone and iPod touch application of its "decision engine" Bing internationally, allowing all users to be able to search directly from multitouch devices.
Three months after the release, Redmond has decided to remove Bing from all non-US App Stores. "The application had been released erroneously on all markets attended by Apple," said Steve Ballmer's company, thus justifying the removal.
Microsoft to work on different versions of Bing, adapted to the specific market, as is already the case for the web service. The strategy declared by the company illustrates the desire not to want to offer an all-inclusive and generalist service, without distinctions, but to be oriented towards a personalized offer, according to the specific market needs for each individual country.
The application now available only on the App Store USA has received an update to version 1.1, which now implements functions such as search for favorites, sharing results, geolocation and settings for safe search, which can be activated by keyword. The customized versions, however, will be released on a date to be defined.
[Edited by Giordano Araldi]